LAY THE GROUNDWORK FOR YOUR BUSINESS

Groundwork Camp is a year-long program created specifically for bootstrapped, early-stage business owners in Texas. These are typically founders who have recently launched or are in their first few years of operations, focused on reaching profitability, developing consistent revenue, and putting in place the systems and structure to run a solid business that reflects their values.

At the center is the Groundwork Camp Playbook: an accessible 88-page roadmap that’s been tested and refined with real entrepreneurs. It’s shaped by nearly twenty years of hands-on and hard-won experience, backed by certifications in business and executive coaching, an Executive MBA, and two bootstrapped businesses of my own.

But the Playbook is only one part. Groundwork Camp also includes weekly coaching calls, a focused newsletter, and in-person Camp-Out retreats across Texas where you can connect with like-minded people who care about doing business differently.

Unlike most programs, it’s not a one-off workshop or an eight-week bootcamp with no follow-up. Nor is it a subscription, and it doesn’t come with any upsells. Groundwork Camp is a full year of structured support giving you direction, accountability, and the flexibility to grow at your own pace. At the end of twelve months, you graduate with the skills and confidence to move forward on your own.

Where many programs rely on academic theory, corporate models, startup playbooks built for pitching investors, or generic advice, Groundwork Camp was created for Texans bootstrapping businesses in the communities they care about. People who hold on to their equity, think long-term, and want a no-nonsense path to steady, sustainable cash flow.

Curious, determined founders — the kind who are comfortable rolling up their sleeves in any kind of challenge — will thrive here.

Texas is home to more than 3.5 million small businesses. The vast majority are launched using personal resources — including savings, credit, or support from friends and family — rather than outside funding. Bootstrapping is the norm, not the exception. But if you look at the loudest advice in business media and popular programs today, most of it speaks to a different kind of founder entirely.

There is a fundamental difference between growing a business through bootstrapping versus raising equity through venture capital (VC) or outside investors.

Bootstrapping is about reaching product-market fit, cash flow, and profitability as efficiently as possible. From there, sustainable growth is funded by reinvesting your own revenue while retaining full ownership in your business. This can also eventually include smart investments through responsible capital financing options.

Equity-financed businesses are built for fast exits. Investors expect high-risk, high-reward outcomes and a return on their timeline. That is why most VC-funded playbooks prioritize speed, scale, and market capture over profitability. In fact, over 85 percent of U.S. unicorn startups — each valued at more than $1 billion at IPO — were still unprofitable more than a decade after they were founded. 

That model simply does not serve most small businesses, and it does not reflect the priorities of founders who want to grow on their own terms.

Understanding that distinction is one of the reasons I created Groundwork Camp. If you’re not afraid to be scrappy and want to build a profitable and resilient business that reflects your values, this program is made for you.

After purchase, you’ll immediately receive one onboarding email with everything you need: a direct link to download the full Playbook, the schedule for weekly coaching calls, your private Zoom links, and details for a 30-minute onboarding call held every Monday. This session welcomes new participants and answers any program or technical questions you may have about getting started.

You’ll also be automatically enrolled in the Groundwork Weekly newsletter. It arrives every Monday with timely insights, actionable prompts to keep you moving, inspiring stories from small business owners across the state, and that week’s schedule with Zoom links so you’re always up to date without having to dig around.

There are no apps to download or portals to navigate. Everything is delivered straight to your inbox.